Why Apps Matter To Radio
Though
Steve Jobs is known for his innovations with the Macintosh computer,
iTunes, the iPhone, and the iPad, many experts say the most important
thing Jobs introduced to the world was the app. Just like the iPod
changed the world of music, the app changed the world of computers, and
thus communication. Apple's App Store has seen over 18 billion downloads
and brought $3 billion in revenues to developers. The app has become a
media distribution outlet, with all types of media outlets seeing
massive adoption and tremendous time spent using their apps.
Whether it's for viewing video programming, reading magazines, or
listening to radio, the app is at the center of the massive mobile
adoption that makes up more than half of all Internet usage. What about the radio app? Is your future an aggregator like TuneIn or iHeartRadio? Or does your station need an individual listening app? What about revenue opportunities and interactivity with your listeners, now that an app is as important as your website? What about apps for your sales organization and advertisers? What is the ultimate app design for radio listening and revenue generation?
You can get all your app questions answered at Radio Ink's Convergence 12, set for June 4-5 at the beautiful Santa Clara Convention Center in Silicon Valley. Scott Wallace of YouPlus Media leads a panel of experts talking about when (and whether) to create an app, how they work and why, and your brand's best approach to getting onto smartphones and tablets.
Wallace says, "Apps, apps, apps! As apps take over the world, what are the important things to know, and how do they affect your strategy going forward?We'll provide clear-cut ideas and discuss the tough issues, how to monetize, and now to work effectively with developers."
Moderator:
Scott Wallace, CTO of YouPlus Media, is a second-generation broadcaster with over 25 years of experience in the industry. He has extensive knowledge of broadcast operations/engineering and information systems, telecommunications, e-business, project management, Internet technologies, and infrastructures. Wallace is an entrepreneur and owned one of the first Internet technology companies in the Midwest. He has worked for such highly respected broadcast and online companies as Border Media Partners, serving as SVP/CTO; Univision Communications, where he served as director of information technology; and Strategic IT Solutions, where he was EVP/CTO.
Panelists:
Blair Giesen, CEO of Zambig.com, is a technology guy who has a background in radio and worked for companies like Clear Channel and Univision for more than 10 years. He noticed a huge gap in radio from the users’ side to the advertisers' side and teamed up with a group of developers from Silicon Valley to design a new way to add revenue and listeners to broadcast radio.
Brian Lakamp is President of Clear Channel Digital, overseeing the company's digital strategy, which includes iHeartRadio, the free, industry-leading digital radio product, and social media integration for local stations' branded Internet properties. He also works closely with the company's key partners to develop tools and products for all of Clear Channel's radio, media, and entertainment properties. Before joining Clear Channel, Lakamp was EVP/digital media at Premiere Radio Networks, responsible for operating and growing Premiere's digital division.
Zackary Lewis is CEO of Liquid Compass. After a term in the U.S. Marines, Lewis founded Liquid Compass in 2001, and it quickly grew into one of the most respected and best-known streaming delivery services in North America. The company focuses solely on the radio industry and provides desktop and mobile streaming, mobile app development, and ad serving to more than 1,000 stations and networks. Lewis is an expert on streaming radio and its monetization, and on streaming radio trends in the radio industry.
Kathleen McMahon is VP/Sales and Marketing for SoundHound Inc., responsible for revenue and user base growth; she leads business operations including sales and monetization strategy, strategic partnership development, product marketing, communications, and brand management. Before joining SoundHound, she was vice president of business development at Shazam, where she played an instrumental role in growing revenue, international expansion, and building Shazam's brand.
Convergence Keynotes
Don't miss the stellar lineup of keynoters at this year's Convergence: Nolan Bushnell, founder of Atari Corp. and the Chuck E. Cheese pizza chain, and one of the world's most innovative tech thinkers. Rob Glaser, founder and chairman of RealNetworks, who's been it streaming tech since its earliest days. Kris Jones, author of Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing, will tell you everything you need to know about search engine strategies, while Ken Rutkowski, founder of the METal group, explains how to see through the "BS of social media." Rob Curley, of the Las Vegas Sun and Greenspun Media, will talk about what it takes for real media success in a constantly connected world. And you'll want to hear from Kurt Hanson, publisher of RAIN and CEO of Accuradio, and one of the leading authorities on radio and the Internet.
Click here to see the Convergence agenda to date. Click here to register for Convergence online, or call 561-655-8778.
About Radio Ink's Convergence
Now in its fifth year, Radio Ink's Convergence is the "next generation" of the Radio Ink Internet Conferences held during the dot-com era. Convergence reflects the changes since that time and the next generation of things radio needs to be thinking about. It's more than the Internet; it's about things that are converging and gathering audiences, such as the next generations of the Web, digital media, search, user-generated content, social media, podcasting, mobile, online video, audio, streaming, texting, and so much more. This conference is for everyone who wants to see a future for radio, including owners, CEOs, market managers, sales managers, program directors, advertisers, podcasters, and online broadcasters.
